Like most, my first few attempts at network marketing failed miserably. Looking back, I now realize this is because of how I was taught. Whether you were taught by a so called telemarketing expert, a used car salesman or just ventured out on your own. We’ve all heard it before “every person is a potential sale”. This idea alone is probably responsible for more failures than anything else. Most people don’t want to buy what your selling, no matter what is regardless of cost and don’t want to be bothered to listen to you. Most people take this rejection personally or simply tire of the struggle and give up before achieving any level of success.
So who is your target market? You can narrow your focus by people looking for home-based businesses, but is this really going far enough? My own experience has shown me that many people looking for legitimate home businesses consider network marketing taboo.
I’ve also encountered people who were looking for business opportunities who wanted nothing to do with selling. This alone makes them less than ideal candidates to be considered a target market for network marketers.
Who then? Who understands network marketing requires work and discipline? Well, considering more than 95% of network marketers fail within three to four months, the answer should be somewhat obvious. The target market for network marketers is fellow network marketers. This is your target market. These people are ready and willing to put in the work to be successful in MLM they just need you to show them how. They believe in network marketing or at least they did at some point. They are hungry, motivated people that given the proper tools and training will strive to be a success. This is where you come in.
If you target these disillusioned, but motivated souls, you’ll find a gold mine. By teaching them solid, no nonsense marketing techniques, many are likely to succeed, which translates into more success for you.
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